To “build back better”, tourism needs a new vision that redefines success beyond traditional growth metrics. We should resolve to grow tourism again, but differently so that it can deliver on its promise to be a force for good.

There are many creative ways to improve promote your tour and activities. Use these pointers to help you better convey your marketing message, to engage with potential tourists authentically, and convert that engagement into actual sales.

Bleisure is a trend in the travel world and more workers, employers, and travel businesses are beginning to take advantage of the perks of bleisure travel.

We must prioritise sustainability as we rebuild the tourism industry.

The recovery of tourism in 2021 will depend on the speed of vaccination and the coordination between countries on travel procedures and economic situation.

If you feel that you are committed to travelling responsibly and are willing to take all the precautions to keep yourself and others safe, there is no reason for you not to travel. However, things may be very different from what you've previously been used to, so know some tips as you plan your trip.