Becoming a Succesful Destination Management Company (DMC)

Destination Management Companies or DMC have endured a lot of threats and challenges over the years. There is always speculation whether the future is bright or gloomy. But to succeed, you must be ready to press forward and face them. It is important to be aware of the changing environment and have the foresight for what clients are demanding to stay ahead of the game.

Here are five things you need to consider to succeed in a spectacular fashion, strengthening a value proposition that otherwise could end up being flaccid.

A Market Player

As a DMC, you have to deal, communicate, and collaborate with many people and/or companies in a cruel and ruthless marketplace. To succeed, accept that your ideas will be sought but not purchased, your time will be engaged but not remunerated, you'll be lied to, so on. That's just how it works. So stop complaining, face reality, and get your job done.

A Service Provider

Talking about getting the job done, you must deliver second to none service standards. It includes getting information to a client in a different time zone, leading destination site inspections on a 24/7 basis, dealing with endless programme alterations, or taking calls on the cellphone while on your vacation.

A service attitude, the heart and soul of a DMC’s value proposition, is your bedrock. You need to work from this space. Protect, nurture, and cultivate this mindset, and expect your business to flourish.

For more tips on this, check this out: https://turpal.com/en/blog/list/420/customer-experience-ensuring-the-heart-of-your-business-functions-at-its-best

An Innovative Entrepreneur

Think about what DMCs that continue to prosper in challenging times have.

Usually, they are diversified. They have created extra revenue streams. Some have invested in equipment, developed their creative production capabilities, created an entertainment or leisure department, or could handle large city-wide conferences.

We are living in an era of continuously advancing technology. Great opportunities - both in terms of selling technology as a service and using technology as an additional distribution for unique products and services - are abounding. Exhaust everything technology has to offer. Be on par by creating additional businesses.

A Destination Marketer

Another core element in the DMC value proposition is being a creative destination marketer. DMCs are known for local knowledge and expertise. They are professionals in delivering company incentives. They know that corporate events are not an end in themselves but are ways to achieve objectives. DMCs know how to use a destination to accomplish corporate objectives; thus are perfect destination marketers for the corporate Meetings and Events sector.

In practice, plan well how to deploy this local knowledge to build demand for your destination. 

The DMC as a Relationship-builder

The tragic flaw in the traditional DMC business model is that you only get the business when the client confirms for your destination. Also, most programmes are once-off. You build up considerable relationship equity with a customer and with the customer’s customer. Once the event ends, so too does their business into your destination. You can avoid this from happening by establishing long-term agreements with customers both for on-going business into their destination and business outside their destination.

Challenges are inevitable, with the ever-changing business climate and customer needs. Think creatively, provide high-quality client service, and deliver cost-effective solutions if you want to become a successful Destination Management Company.